Transforming complexity to efficiency in healthcare with RAIN RFID and NFC technologies

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Author

Sylvia Kaiser-Kershaw

Sylvia Kaiser-Kershaw

Sylvia Kaiser-Kershaw is a Global Senior Principal Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of product marketing for NFC-RFID technologies as well as Healthcare market segment development. As part of her role, she helps develop smart solutions to enhance product and patient safety, protect supply chains and optimize operational processes. Sylvia has over 20 years of experience in strategic and operational marketing, working across a variety of industries, including personal care, healthcare and insurances. She is based in Austria.

Susanne Hazrati

Susanne Hazrati

Susanne Hazrati is Global Marketing Manager for UCODE, where she drives the adoption of RAIN RFID technology in emerging markets. With over a decade of experience at NXP Semiconductors, she brings deep expertise in passive technologies and fosters strong connections across the RAIN RFID ecosystem. Susanne holds a Master’s degree in Innovation Management and is passionate about enabling transformational change and uncovering new business opportunities. In her current role, she explores new markets and innovative use cases, aligning with her strategic focus to accelerate sustainable business growth.